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Sisua Digital has a refreshed look – and a new website along with it
Paiju Koivula
In July we launched a new website and an updated visual identity. Here’s what changed in our website and rebrand – and why we did it.
Why the change was needed
Our previous visual identity had served us well, but the company behind it had evolved and grown. We wanted a look that felt more distinctive, modern, and easy to use – while keeping the aurora borealis theme, now part of our brand DNA, alive within the new identity. The goal was a brand that reflects the modern tech company we are today, but still feels human and travels easily across every channel.
We also wanted the new brand to better reflect our global service capability and the international company we are. A major driver behind the change was showcasing our AI capabilities more clearly, both visually and through the launch of our new AI product family on the redesigned site.
Alongside the visual update, improving the website’s usability was a key priority, and of course updating it to match the new identity.
New font, logo and symbol
Our brand font was changed from the bold and condensed typeface into a clear and classic typeface with a regular weight, which works well both in headlines and body text.
The logo has been updated with our new brand font and a new unique symbol has been created. The symbol is derived from the Aurora borealis theme and the letter “s” that stands for Sisua.
Updated color palette
Our new extended color palette is derived from the aurora borealis theme, while maintaining some of our key colors like Sisua Green, Sisua Dark Green, Halo and slightly modified version of Sisua Dark blue (Night).
The palette has been updated with new colors, like the new main accent color Aurora, Lavender, and other assisting colors like Sky, Lumi and Report. A new gradient theme has also been derived from the new colors that is used in different visuals like the website and logos.
New illustrations and icons:
A new unique illustrative style has been created to represent technical themes like AI, automation, process flows and such.
Also some simple custom icons and spot illustrations were made.
What changed on our website
The new site matches our updated visual identity, but we’ve also improved the usability. The top navigation has been reorganized so our services and solutions are easier to find – for example by need, function, or industry. Footer navigation has also been improved with key links added. On our References and Insights pages, we introduced a tagging system that lets you filter content by exactly what interests you – such as AI, agents, finance, HR, or cybersecurity.
The Sisua AI product family has launched
The site now features the Sisua AI product family, along with our latest references across different areas of business.
Same team, same commitment
Our team and our commitment to helping businesses automate smarter remain unchanged – only the look has been updated to match who we are today.
Key insights
- New modern, distinctive identity that keeps aurora borealis DNA
- New logo, symbol, and clean brand typeface
- Expanded color palette built around aurora-inspired tones
- Redesigned website with better navigation and Sisua AI launch
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